04
Oct
13

Why Creativity is the New Economy

This is one of those presentations that has received a lot of traction in many different sources.  It all has to do with the economy – after all, most things do.  Stemming from his book, The Rise of the Creative Class, Professor Richard Florida takes us through economic history, from a time when agriculture and then industry drove the economy to today, when the new “Creative Class” is charting the future.

Florida writes that the Creative Class is comprised of two social classes:  workers in science, technology, arts, culture and entertainment, healthcare and law; and the service class, whose members carry our many of the tasks and support structures to the creative.

In this presentation, Florida speaks elaborates on the Creative and discusses the implications of this changing society.

DOWNLOAD: WHY CREATIVITY IS THE NEW ECONOMY (29 minutes)  

Credits:  Florida, Dr. Richard.  “Why Creativity is the New Economy”  RSA.  September 10, 2012.

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