07
Feb
14

The Art of Noticing and Creating

From the On Being Website:

We live in a world that is re-creating itself one life and one digital connection at a time. And Seth Godin is one of the most original and helpful voices I know on this landscape for which there are no maps. He was one of the early Internet entrepreneurs and remains a singular thought leader and innovator in what he describes as our post-industrial connection economy.

Rather than merely tolerate change, he says, we are all called now to rise to it. We are invited and stretched in whatever we do to be artists — to create in ways that matter to other people. And Seth Godin even sees marketing in this light:

“Marketing isn’t advertising; marketing is the product we make, the service we offer, the life we live. And so the question as you go forward is, will you choose this ethical marketing that doesn’t involve yelling at people, networking your way to the top, spamming people and lying. Right. But instead it involves weaving a story and weaving a tribe, and weaving a network that means something.”

DOWNLOAD: THE ART OF NOTICING AND CREATING (51 minutes)

Credits: Tippett, Krista. “The Art of Noticing and Creating”  On BeingAmerican Public Media.  January 24, 2013. 

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